Search Engine Optimization (SEO)
Explains what search engine optimization (SEO) is and how you can use it to increase site traffic and ultimately your sales. You will learn how to measure your progress and success while planning a long-term SEO strategy. With the dynamic and rapid changes in this field, it is imperative to understand and implement the latest methods. Topics include understanding search engine indexing, improving keywords and code structures for indexing, differences between sponsored links and organic linking, and working with multiple inbound links such as blogs, partnerships and reciprocal links. You will also learn how to measure the effectiveness of your SEO and compare the cost-per-lead of SEO with other direct marketing approaches. Some prior experience with HTML is recommended.