Mobile Marketing (Social Media)
Mobile internet usage continues to explode and it has been predicted that it will overtake desktop internet usage in the next five years. Successful businesses need to understand the current mobile landscape and how to harness the power of mobile marketing to reach key target markets. This survey course will examine how mobile marketing fits into your overall digital and social media strategy. We will investigate geo-marketing, localized marketing, designing for mobile media, mobile websites, mobile advertising, m-commerce and mobile spending, SMS and mobile apps. Students will develop a creative mobile marketing campaign that integrates with a traditional marketing plan.