Description
Capstone Campaign
The creation, execution and follow through of real-life campaigns will be the focus of this advanced class. Students will use current advertising tools in conjunction with a real business to research, design, create and implement a multi-media campaign. Previous knowledge of available advertising mediums including current social platforms (Twitter, Facebook, Hootsuite and other tools) are essential for this class. Students will be expected to work extensively outside of class time on the campaigns.
Details
Grading Basis
Official
Units
3
Offering
Course
MKTG 10104115
Academic Group
Associate Degree
Academic Organization
Business & Marketing
Enrollment Requirements
Prerequisite: Marketing Principles, 10104102; Social Media Principles 10104114; Principles of Advertising 10104125; Marketing Design Strategies 10104112 For Digital Marketing Students Pre -req 10104102, and Co-req 10104114 and 10104164