Description
Social Media Principles
Social Media has transformed Advertising from a long-term Mass medium to a one-to-one communication utilizing almost instant feedback. How businesses are using Social Media as advertising tools as well as how to create and deploy a Social Media Campaign will be the main focus of this class. Additionally, the history and development of Social Medias such as Facebook, YouTube, Twitter and LinkedIn will be explored as well as the many ethical and potential legal concerns that have arisen over these new forms of communication. Finally, the concept of Viral Marketing will be examined and how it allows a Social Message to explode a message to millions of users in a brief time.
Details
Grading Basis
Official
Units
3
Offering
Course
MKTG 10104114
Academic Group
Associate Degree
Academic Organization
Business & Marketing