In this course, students simulate the experience of helping a client launch a new business. Students produce a cohesive set of projects including logo and identity, brand standards guide, web presence, motion graphics, and unique print collateral materials appropriate to support this new venture. Smaller independent projects provide additional opportunities to include multi-piece collections for their portfolio. This is an advanced-level course. The level of work produced is expected to be portfolio quality. Technical proficiency with computer software is assumed. The ability to work independently and self-directed is a must.