Description
Introduction to Mass Communication
Focuses on the history, evolution, and societal role of our media. This course is divided into three modules. Module 1 ("Storytelling and the Written Word") focuses on the evolution of books, newspapers, and magazines. In addition, students will learn how the written communication is changing because of social media and media convergence. Module 2 ("Sound and Visual Stories") examines the music industry, radio, television, and film. In addition, the video gaming industry is explored. Module 3 ("The Business, Ethics, and Laws of Media") focuses on advertising, public relations, and media conglomeration. In addition, laws and ethical situations affecting our media will be discussed.
Details
Grading Basis
Official
Units
4
Course Attributes
This course satisfies LAT Req
Composition
Humanities/Fine Arts
Offering
Course
JOURNAL 20801251
Academic Group
College Parallel
Academic Organization
School of Arts & Sciences
Enrollment Requirements
Written Communication #10801195 or English 1 #20801201. Coursework requires a grade of C or better to satisfy requirement.