Description
Small Business Marketing
Developing and refining the marketing and promotion plans for a small business. Topics for discussion include merchandise/service resources, budgeting, study of competition, market segmentation, pricing, promotion, non-media ways to get customers to come to your business, and strategic planning.
Details
Grading Basis
Official
Units
3
Offering
Course
SMLBUS 10145106
Academic Group
Associate Degree
Academic Organization
Business & Marketing