Description
Revenue Management
Distinguishing between tactical and strategic revenue management, this course will explore foundational aspects of revenue management and develop a strategic revenue management focus by exploring current challenges for revenue managers, big data and market intelligence, the role of social media on revenue management and new market segmentation approaches.
Details
Grading Basis
Official
Units
3
Offering
Course
HOSPT 10109134
Academic Group
Associate Degree
Academic Organization
Hospitality
Typically Offered
Fall, Spring