Description
Digital Marketing
This introductory course is designed to acquaint students to the basic foundations of internet marketing as part of the marketing communication mix. Emphasis areas include inbound marketing, relevant content development, SEO (Search engine optimization), SEM, Google AdWords, simple dashboard Google Analytics, PPC, web content analysis and webvertising options.
Details
Grading Basis
Official
Units
3
Offering
Course
MKTG 10104169
Academic Group
Associate Degree
Academic Organization
Business & Marketing
Enrollment Requirements
Prerequisites: Marketing Principles, 10104102