Description
Public Relations
This course will focus on Public Relations fundamentals necessary for Integrated Marketing Communications. Various forms and styles of PR tools will be covered including Press Releases (traditional and social media press releases) Digital Media and Web PR, Press Kits and Press Rooms, Reputation Management, Crisis Communication, Cause Related Marketing, and Sponsorship.
Details
Grading Basis
Official
Units
3
Offering
Course
MKTG 10104126
Academic Group
Associate Degree
Academic Organization
Business & Marketing
Enrollment Requirements
Prereq: Marketing Principles 10104102