Description
Principles of Advertising
Students are introduced to the theory and practice of integrated marketing communications. All elements in the promotions mix are summarized but the major emphasis is on advertising. Students examine the characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response and alternative media. Advertising research, planning and creativity are also explored and practiced.
Details
Grading Basis
Official
Units
3
Offering
Course
MKTG 10104125
Academic Group
Associate Degree
Academic Organization
Business & Marketing
Enrollment Requirements
Prerequisite: Mrkg Prin, 10104102