Description
Marketing Principles
This foundation course introduces students to the marketing process and how it operates in today’s dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.
Details
Grading Basis
Official
Units
3
Offering
Course
MKTG 10104102
Academic Group
Associate Degree
Academic Organization
Business & Marketing